In the past 40 years, with the rapid development of social economy and the acceleration of urbanization, China's water environment has become increasingly complex. The health impacts brought by water security is one of the important public health issues, and access to safe drinking water has become an important basis for health. With the impacts of COVID-19,people's health awareness has been greatly improved. Consumers are no longer satisfied with safe drinking water but require for healthy drinking water. Nongfu Spring, which had set up the drinking water market in the early stage, aims at deeply developing products and bringing safe, reliable and healthy drinking water to consumers.
In the field of drinking water, Nongfu Spring has taken a leading role in terms of technology, quality of products, brand and marketing.Going forward, Nongfu Spring will preserve its efforts in various aspects, including regional image promotion, targeted precise delivery, refined sales process and new media marketing. And it will also constantly bring forth new ideas through the old with the layout of tea drinks, functional drinks, fruit juice, plant protein products, coffee and other categories.
Moreover, Nongfu Spring is also committed to the safety of drinking water production. With the world-class drinking water production lines and the high-speed aseptic filling equipment meeting the Log6 sterility standard, the safety of drinking water is guaranteed. All of these are in accordance with the culture of taking self-innovation, bottled drinking water technology and product quality control as the lifeline of the enterprise. In the future, Nongfu Spring will be dedicated to offer appropriate products to fulfill the consumption upgrade from safe drinking water to healthy drinking water as well as meet consumers’ multi-scenario market demands.
As consumers' understanding and cognition of health have reached a new height, a new round of healthy drinking water consumption has come out. At the channel level, Nongfu Spring has established a complete national sales channel, covering the whole scene drinking water market including rural, municipal, commercial and household water use. Through the marketing mode of "offline service with sales + online display benchmarking", Nongfu Spring continuously improves the distribution efficiency and comprehensively optimizes the sales channel with big data system. By the end of May 31, 2020, Nongfu Spring had developed more than 4000 distributors and employed more than 12000 front-line salers and sales management personnel. It has also managed the inventory of distributors through the big data analysis system, and strictly controlled the terminal life of products by improving the operation efficiency.
Nongfu Spring not only provides high-quality products and services, but also has its own core technology as support. As a professional drinking water enterprise, it has more than 20 years of experience in drinking water technology, and has always focused on technical innovation and independent research. In the years to come, Nongfu Spring will continue to bring more high-end products and services to consumers and write a brilliant chapter.