The digital advertising sector has seen a vibrant new trend in recent years, thanks to the steady expansion of mobile internet. The internet advertising industry has grown steadily and even exponentially during the current market cycle. According to Statista, a German commercial database, the global digital advertising market is expected to reach $465.5 billion by 2021. According to the database, the digital advertising business will be worth $683.1 billion by 2026, with a compound annual growth rate of 7.9%.
Regarding client advertising budgets, the share of top-tier media that goes to independent third-party advertising platforms is steadily increasing. Many third-party advertising platform participants are replacing top-tier media and giving more effective advertising returns. Of course, this shift will eventually open more chances and space for advertisers and media, and third-party mobile advertising platforms will be critical in bridging the gap between advertisers and traffic suppliers.
Advertisers use mobile app platforms to utilize global advertising resources, but the market situation is evolving.
As the market landscape evolves, more third-party platform firms become involved in bigger markets. For example, the growth of platforms such as Smaato, which offers real-time ad exchange services for mobile website and app developers, and InMobi, which offers AI-driven global mobile advertising and enterprise marketing services, has given marketers more traffic options. Placing advertisements in mobile applications worldwide has been the most effective way for third-party mobile advertising platforms to earn trust and attention.
However, the environment is gradually changing in the quickly evolving mobile advertising market with severe competition. The introduction of Apple's privacy policy has caused problems for several platforms. According to the guidelines, advertising networks cannot follow user data for precise targeting when authorization is not obtained. This invariably leads to decreasing ad targeting precision and balanced growth in ad acquisition and monetization expenses.
As a result, advertisers are more cautious in platform selection and advertising budgets and emphasize return on investment (ROI). In this changing landscape, the giants that once had an advantage in rich data dimensions are being weakened. At the same time, platforms that do not overly rely on user privacy data maintain stable advertising effectiveness. This has led more advertisers to split their budget shares and invest more in third-party mobile app advertising platforms with higher returns. Not being burdened by privacy data and focusing their business on transparent and standardized approaches has become a new path for the rise of third-party mobile app advertising platforms. Beyond that, covering as many categories as possible is the foundation for profitability for third-party mobile app advertising platforms, and maintaining independence is a principle they should adhere to.
Plateeads is dedicated to bridging the gap and paving the road for advertisers and publishers by focusing on technology and service-driven customer experience.
As the digital advertising market continues to multiply, programmatic advertising is also gaining a larger share of the digital advertising market. Statista predicts that the share of programmatic advertising will increase from 81% in 2021 to 86% in 2026.
Plateeads, which shares the mobile app advertising budget with platforms such as ironSource, nmobi, and Smaato is one of the most competitive dark horse companies in the global mobile advertising industry. It is a data-driven programmatic and interactive advertising monetization platform.
In terms of platform positioning, Plateeads not only serves advertisers but also provides more opportunities for publishers. Through two-way services, Plateeads has taken on the task of bridging the gap between both parties. With a relatively comprehensive category coverage, Plateeads can reach advertisers faster and match them with more precise advertising delivery channels, providing advertisers with customized advertising solutions. Under the strong aggregation of Plateeads, advertisers can access multiple ad platforms and media in a one-stop manner, avoiding the cumbersome process of one-on-one integration and debugging. Thanks to Plateeads' ability to analyze media channel audiences accurately, the ads placed by advertisers have significantly reduced redundancy, ultimately leading to lower advertising costs.
By adhering to industry rules, not actively undertaking first-party business, and not competing extensively with publishers, Plateeads further ensures its transparency and openness, protecting the interests of both advertisers and publishers.
Based on AI and big data, Plateeads has established an optimal database that matches advertisers' needs better. Through data asset management, Plateeads provides advertisers with trusted, secure, and fluid traffic. As more and more advertisers choose Plateeads, publishers flock to the platform. Plateeads' advertising reach covers a wider range of categories in this virtuous cycle, making its services increasingly diverse. In the new era of third-party platform catch-up, Plateeads and its counterparts have created a new model for advertising distribution for advertisers and yielded more lucrative marketing returns for more brands.
Company: TEN THOUSAND HOURS TECH LIMITED
Contact Person: Ivy
Email: ivy@plateeads.com
Website: http://www.plateeads.com/
Telephone: +852 67314189
City: Hongkong, China