Inkjet printers, a common and essential piece of equipment in the printing industry, face several challenges and considerations that make direct sales not the most ideal approach in many cases. Here are the reasons:
1. Based on the Special Properties of the Inkjet Printer
To enhance the sales of inkjet printers, brand manufacturers often advertise on the Internet and other new media platforms to introduce the advantages and features of their equipment, along with some successful application cases. However, for users who are familiar with inkjet printers, stability is an unavoidable topic regardless of whether it is an imported brand or a domestic independent brand. The special properties of inkjet ink pose certain difficulties. Once the ink is sprayed from the nozzle onto the object's surface, it dries within 1 second. Inside the ink path system, there is a complex flow process. Particularly when the nozzle is only a few tens of microns in size, it is highly prone to clogging. This requires manufacturers to have a high level of technical support and maintenance capabilities. If direct sales were the only mode, it would be difficult to ensure timely and effective handling of such issues for users in different regions, which may lead to dissatisfaction and negative impacts on the brand.
2. The Cost Pressure of After-sales Service
Over the decades of the development of inkjet printers, customers' sensitivity to the price of inkjet printers has been decreasing year by year, while the demand for after-sales service team configuration and timely on-site maintenance has been increasing day by day. Once there is a malfunction in the identification equipment, it is of utmost importance for someone to come and handle it in person immediately to ensure the normal operation of the production line and the normal delivery of factory products. For inkjet printer manufacturers, the domestic market is vast, and the pressure of maintenance and after-sales service is extremely high. Establishing a comprehensive direct sales and after-sales service network requires a significant investment in manpower and financial resources. Therefore, relying solely on direct sales is not a feasible option to achieve significant brand development and meet the diverse needs of users.
3. The Fierce Competition in the Market
Mainstream imported brand inkjet printers tend to adopt a direct sales + agency model for market sales. On one hand, this can ensure the interests of their teams. On the other hand, it can also facilitate rapid market expansion and achieve performance growth. In the highly competitive market environment, this model allows manufacturers to leverage the resources and channels of agents to better promote their products. For users, the competition from direct sales of inkjet printers directly brings more choices and a more transparent market environment, enabling them to purchase suitable fully automatic inkjet printers at a lower cost. Especially for small character inkjet printers, a certain scale effect has been formed in the current domestic market, and agents can be easily found anywhere to complete the procurement, installation, debugging, and subsequent service work of inkjet printers, providing more convenience and efficiency for users.
Introduction to CYCJET Brand Handheld Inkjet Printers
CYCJET is a renowned brand in the field of handheld inkjet printers. Their handheld inkjet printers are designed with high integration and multiple functions. They are compact in size, making them highly portable and convenient for use in various scenarios. These printers can print real-time data, logos, barcodes, QR codes, and other information, meeting the diverse marking needs of users. CYCJET focuses on technological innovation and quality control, ensuring that their handheld inkjet printers offer high-performance printing results with clear and accurate markings. Whether in the fields of pipes, pipe fittings, steel structures, building materials, packaging, or other industries, CYCJET handheld inkjet printers have shown excellent adaptability and reliability. The brand also provides professional after-sales service, ensuring that users can get timely support and assistance, which is an important factor in winning the trust and recognition of customers.
CYCJET is the brand name of Yuchang Industrial Co., Ltd. As a manufacturer, CYCJET has over 20 years of research and development experience in Shanghai, China, developing different types of handheld inkjet printers and laser printing solutions. With a professional team, we provide one-stop services!
Contact Person: David Guo
Telephone: +86-21-59970419 ext 8008
MOB:+86-139 1763 1707
Email: support@cycjetshop.com
Web: www.cycjetshop.com
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